Every business needs online tools to reach more audience globally. These tools are available online for every Digital Marketing activity like content creation, social media marketing, online advertising, SEO/SEM and email marketing. These tools helps to create marketing strategy. This blog is a reference for such tools that are essential for every digital marketer to showcase his business.
Google Analytics is one of the best search engine giant that is of immeasurable value. Whatever information you want about your websites real time performance, like for example from where your audience is, their behavior etc you will get all such information from this tool.
When it comes to social media posting and social media analytics hootsuite is the best option. Hootsuite is right there at top with million users. In hootsuite, you can schedule social media posts whenever needed.
For blog posting & social media posts you should have eye catching images to attract buyers. Canva gives you built in template to design all kind of graphic. It creates custom size and shape images easier, so many digital marketer use this tool.
Email campaigns is an essential part of digital marketing, and one best tool that can help you run them with ease is MailChimp. MailChimp, which has eight million daily users, has a straightforward platform structure that makes it so easy to use regardless of your experience in email marketing.
Tool that can help in SEOs for any website is tracking and improving search rankings in google. With this built-in digital marketing tools Semrush, you can track not only your own site but your competitors site as well. You can have a good look into how their rankings fluctuate, the backlinks that they get from, and perform a full analysis of your competition using SEMR ush’s tools.
The use of videos in digital marketing is getting more popular for social media posting and video ads. With this tool you can create more and more amazing videos every day. Even more awesome is the fact that there are many other platforms other than YouTube where you can publish your original videos. Wistia is one such platform.
The tool given above, some of them are free while some have advance versions with paid options.