In today’s climate, the internet gives businesses all over the world the ability to reach and connect their products and services with consumers.
A marketing funnel is what takes a potential customer through the whole journey from discovering your business, all the way to purchasing your products on a regular basis.
The goal is to create a highly automated system that is measurable at any point in the customer journey.
Implementing effective marketing techniques is the most efficient way to reach those potential customers and turn them into real clients.
To answer that question, we have to do some more digging. In this next section, we will further breakdown each step of the Marketing Funnel and explain how you can optimize each step to your business’s advantage.
Let’s take a look.
The 4 Stages of A Marketing Funnel
There are 4 steps in the Marketing Funnel. Awareness, Engagement, Conversion, and Advocacy. Each step helps heat up traffic and move those leads down the funnel to turn them into repeat customers.
Let’s begin to breakdown the stages of a Marketing funnel starting with the first stage of the process: Awareness.
The first step is awareness. And it makes sense. This is when people first start learning about your business. Realistically, consumers cannot become purchasing customers if they aren’t aware of your business in the first place.
During this stage, it is important to have an engaging offer or introduce your value proposition to your leads.
Why? Because this is how those potential customers will know what your business stands for and if you can offer them the solutions they need.
The next stage is Engagement. After you have created awareness for your business with your target audience and have gotten them to start exploring your offerings, you have to engage with those leads.
During this stage, you will want to build trust with your audience by providing value that will nurture those leads further down the funnel.
This is an important step in the process because this is where your audience is deciding to trust your brand or not. Through the content you develop, you can nurture your leads by positioning your brand as knowledgeable and trustworthy.
This can be done by using those same social platforms we used to generate awareness (Facebook, Instagram, YouTube, Twitter, LinkedIn) and encouraging your audience to provide more information.
Conversion. Every business’s favorite word. The ultimate goal you want consumers to take when they visit your content is to convert.
In simplest terms, conversions are when customers make an initial purchase from your business. Today, conversion intuitive features on social media allow conversions to take place across any platform.
One part of the process that oftentimes is forgotten is the after-purchase process. Many times businesses don’t have the proper tools setup to increase those repeat purchases and encourage returning customers. That’s why the Advocacy stage is so important.
During this stage, consumers will be so pleased after making a purchase, that they and sing your praises from the roof tops, resulting in them continuing to purchase from you.
In order to effectively implement the Advocacy section, you have to use tools on your email campaigns or website that encourage an up-sell.
Popular tools that can be used to encourage repeat purchases are social media campaigns, email campaigns asking to review or checkout more products, and even Google reviews.
A marketing funnel is a system that provides the right solution at every step of the customer journey. The better it keeps track of customer data and the more automated it is, the more successful it will be at driving results.
Essentially, you will need a system that:
· Gets people to know you
· Turns those people who discover you into e-mail subscribers
· Remains in touch with your e-mail subscribers, provides value for them and builds trust
· Converts them from consumers of your free stuff into buyers
· Delivers a great customer experience for them
· Upsells your products & maximizes customer lifetime value
A marketing funnel is deliberately designed to go in line with your overall business model. It keeps track of results, automates the process, and reduces the amount of time you yourself need to invest into the process.
This system allows you to know exactly at which point of the customer journey every single person in your database is at which point in time.
All you need to do now is to tailor your marketing messages accordingly, craft compelling copy and you will get the results you are looking for.